IMG_8164-IMG_8267 IMG_8251

Hi there!! These are some images from a great set, amazing team for a simple beauty tvc. We shot with Red Dragon,Cook s4 lenses, Annabel a lovely model from Fashionmodel, and a perfect crew. Now we re editing the project.

Directors Cut - Cinemascope ( Prores )-1-Directors Cut - Cinemascope ( Prores )

Directing beauty tv commercials can be tricky, but for this mascara film we worked with a terrific model, her beautyness and kindness made easier the workflow, the set and any shots took a gentle life, giving a soul to some aestethic frames. Alessandro’s light design created 2 different worlds, where colors and silhouettes opens 2 different beauty dimensions, one full of light and with a violet glance, the other a bit darker, fashion and sophisticated. we were thinking of a retro art direction , close to  007 motion title design…. Honestly the balance between casting and ligh tdesign made the work inetresting, and gave  a fresh energy to the set. Make up and hair design, Silvia and Hannette worked giving a natural feeling and hiding the work,so Annabel looks fresh, beauty and absolutely natural. Alessandro lighted the set with a great simplicity, ad lenses (cook) made their part.  We ll keep u posted with video asap!!

I do thank anyone in the team, Andrea and Luca, executive and creative director, for making possible  this great Rougj production!

IMG_8176  IMG_2704_MG_2903 12246892_10205257100369262_6884244572759772177_n_MG_2904- IMG_2750IMG_2698IMG_2686IMG_2734

fede and ale IMG_8257 IMG_8261 IMG_8268model 2 IMG_8218 IMG_8171 fede10 carlo 5 ale